Brian Solis: Social is the new normal

Interesting stuff from a new book by Brian Solis titled, “The End of Business As Usual”

“But as social media becomes part of our cultural fabric and even as we witness businesses, governments, sports teams, and almost every organization socialize communication efforts today, much of what we see is merely the beginning of something that will one day become something far more important¬† than the medium itself. Indeed, social media is affecting behavior and nothing is more important than the ability to influence decisions and ultimately behavior. The state of social media is not necessarily as much about which network is #winning as much as it is about how people are spending their time, interacting and connecting with one another, and what happens as a result.” Click the following link to read the full post. The State of Social Media 2011: Social is the new normal.

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