“. . . We now need to use that online organizing toolkit — and some of the same behavioral insights that are fueling the current success of the consumer internet — to push consumer activism into the 21st century. This new consumer movement can be more powerful, less top-down and significantly broader in scope than its 20th century incarnation. It could transform corporate behavior, shift consumer demand and drive cultural and political change.” Read the full article at mashable.com. How Social Media Can Reinvigorate Consumer Advocacy.