Using data and texting to influence change

dosomething.org project

There is a great post by Beth Kanter, on the Socialbrite blog, that tells how dosomething.org used data to inform their strategy for a project to reduce teen pregnancy. In an update of a teen pregnancy education program where young people carry eggs around and pretend they are babies, text messages replaced the eggs. Any time of the day or night, a participant would get a text message saying that the baby needed to be changed, fed, or was crying. Read the full story here.

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