Public health projects may want to include a mobile strategy

If your civic engagement efforts focus on public health issues, you may want to take a peak at Pew Internet’s recently published Mobile Health 2012 report. Among the findings in the 29-page report:

  • 85% of U.S. adults own a cell phone. Of those, 53% own smartphones.
  • One in three cell phone owners (31%) have used their phone to look for health information.
  • Cell phone owners who are Latino, African American, between the ages of 18‐49, or hold a college degree are also more likely to gather health information this way.

See the full report here.